Fast fashion consequences of cannibalism

" I don't like those bad copy, which is the designer is the main brand design. If I were to those who spend little fashion suddenly have words of inspiration, I will do it. But it is not modified in size, a way to copy others' designs. For me, fast fashion design should also be the originality of ideas. As of now, what I see is more or less a bad copy, they do spend little." As a well-known designer, Miuccia Prada said," but, fast fashion has indeed in society today is a part of." Fast fashion in order to " fast and hard, accurate" as the main feature. Chinese University Hong Kong professor Lang Xianping thinks, fast fashion brand owes its success to the effective business model. From design to production to logistics finally to retail completely together. Zara is determined from the popular trend to clothes put into store only a short period of 12 days, H&M also as long as 21 days. But this mode is also lead them to" can't copy" etiology. Many senior clothing company, the production of a product, from design to production to spend several months. " In the final analysis the key is driven by interests. The venture industry requires a considerable investment. Many of the enterprise or the brand in the business model under the constraint of not allowed not to the original invest a lot of time, energy and investment, but in the interests of business and need to have these product launches, so they may have other products for reference, and then generates the so-called ' copy ' and ' copy ' of the problem." Shanghai Fudan University School of management of the College of Visual Arts luxury Dr Lu Xiao thinks. Meanwhile, H&M, UNIQLO, ZARA fast fashion brand of surge struck people changed the ways of consumption. Today, the city excessive consumption caused by consumption of blindness and cultivation of fast fashion and" copy" designer. According to the season before dressing habits, turn into by the week. Clothes from the durable consumer goods into the fast moving consumer goods, fast fashion will thus become fashion industry standard. Fast fashion consequences of cannibalism Fast fashion brand spent annually in order to purchase the copyright or copying of copyright of fine to tens of millions of euros, consumer excessive blind consumption -- experts believe that rely on copy design, so the marketing road actually not to go the distance. In Europe, ZARA for copying a year to those top brands of paying tens of millions of euros. But cheap" copycat" clothing that consumers benefit, but violated other brand of intellectual property rights, the lack of original and unique designs for clothing designers enjoy undeserved fame at the same time, will also become the biggest obstacle to the development of fast fashion brand. Quench a thirst with poison fast fashion? " In addition to the law does not allow, copy themselves should also think: if copied so many people, killed the original thing, so they'll end up dead. No copy of the original object, others make a living design robbed, others once broke is no longer something original, there is no place can be copied." Lu Xiao says to the reporter. Native American fast fashion brand Forever21 has also become the focus of accused. Which in the past four years have been charged more than 50 times, because involves copying the well-known designers such as Diane von, Fursternberg design. But when litigation judgement down, those in the clothes in the shop had sold or under the frame of the brand, already from " similar" design earn basin full earthen bowl is full, then part of the extracted from these profits to pay fines or compensation after losing. Even the designer Zou Jicheng I think, fast fashion" copy" pie, will eventually makes it to the designer as the core and foundation of the fashion industry, would eventually become the entire production designer most is not part of the development of. When the core is not the core, the development of the whole industry also will be out of the question. " Even ZARA, has several real designer? Most of the copy edition, or buy version, from the major suit design elements in plagiarism. To judge the market whether can accept, has been accepted by the market, and with some slight modifications of his own works. But the fast fashion did not allow the designer to improve the status of, a lot of fast fashion brand designer salary only 5000-6000 element." Designer Zou Jicheng thought, design weakness has become a fast fashion brand, fatal.